The Harmony Institute works to promote the integration of proven behavioral science theory into mainstream entertainment projects to influence positive change. From tackling global warming and water conservation, to defending network neutrality, the Harmony Institute is working to shape the national conversation on social and environmental issues through entertaining and persuasive media projects. As a non-profit research institute, HI does its important work through the support of public and private grants, and more importantly, through donations from concerned individuals like you.

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The Institute's work was recently mentioned in the August 2009 edition of the world's foremost scientific journal, Science.

Science summarized the Institute's innovative entertainment technique, "adapted to the YouTube age," by reporting on Harmony's latest "[collaboration] with the creators of popular video programs on the Web to develop scripts that show people conserving energy and water and considering how their consumption choices might affect the planet."

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On September 30th, Executive Director John Johnson spoke at the Writers Guild of America West panel on 'Unconscious Bias in Entertainment'. The discussion acquainted WGA members with the science of unconscious bias, addressed how it affects both casting and story lines in mainstream entertainment, and discussed methods that writers can use to bring this issue to the public consciousness.

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Program Coordinator Eleanor Cleverly is spear-heading a new campaign designed to raise awareness and promote action in one of the most important media reform and rights issues facing the country. Network neutrality is an issue many Americans are just beginning to understand and explore, and still the open network available through the internet is in constant threat. This new project will target heavy web users through a short animated web show about urban communities and equal access.

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Executive Director Johnson, along with Program Coordinator Cleverly, flew West in early September for the 5th Annual Tides Momentum Conference.

The conference offers a compelling network of thought leaders from the world's most well-respected for and non-profit institutions, all of whom are passionate about collaborating on projects that deeply critique the status quo, and offer realizable solutions to pressing problems.

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The Institute posts weekly to its Facebook, Twitter and BuzzFeed accounts with the latest in behavioral science research and entertainment industry insight. Follow us today!

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