Below are references that will give you insight into Harmony Institute's unique methodology and how it applies behavioral science research and social/environmental issue expertise to innovative media projects.
Appel, M. & Richter, T. (2007). Persuasive Effects of Fictional Narrative Increases Over Time. Media Psychology, 10, 113-134.
Bandura, A. (1977). Social Learning Theory. New Jersey: Prentice Hall.
Bruner, J. (1987). Actual Minds, Possible Worlds. Boston: Harvard University Press.
Center for Research on Environmental Decisions. (2009). The Psychology of Climate Change Communication: A Guide for Scientists, Journalists, Educators, Political Aides, and the Interested Public. New York.
Cialdini, R. (1984). Influence: The Psychology of Persuasion. New York: William and Morrow Company.
Sommers, T. (2009). A Very Bad Wizard: Morality Behind the Curtain. San Francisco: Believer Books.
Westen, D. (2007). The Political Brain: The Role of Emotion in Deciding the Fate of the Nation. New York: Public Affairs.